Rule the Room by Teteak Jason;Burg Dale;

Author:Teteak, Jason;Burg, Dale;
Language: eng
Format: epub
Publisher: Morgan James Publishing

Acknowledge the expertise of your audience

On one occasion, I was warned about someone in my audience who might cause some problems. From the description of his personality, I recognized he would be a type I call a heckler and a resenter. (I will explain more about those categories later, when I tell you how to manage your audience.) I knew he was capable of making my job difficult. In fact, I was specifically told, “You're never going to be able to present to this guy. He's going to derail your presentation every time.”

I decided to go up to him during the break and find out a little more about him. During our conversation, I asked what he wanted from a presenter. “I want to know he knows his stuff, and I want him to know I know mine,” he said. He wanted to be convinced of my expertise and to be acknowledged by me, which is what every audience member wants. Once he had both, he gave me respect and he felt respected, so he was more connected with what I had to say.

To satisfy the first part of that request—to show you know your stuff—you have to do your research, as I described in chapter 1, so you know that you're delivering information audience members find practical and relevant.

You can acknowledge their expertise and experience most effectively using the circle of knowledge at the beginning of your presentation, right after your introduction.

Giving responses will give them a chance to look good and to shine in front of their peers. This makes them look more credible, and giving them such an opportunity boosts your own credibility.

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