Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable by Kevin Daum

Author:Kevin Daum
Language: eng
Format: mobi
ISBN: 9780470609859
Publisher: Wiley
Published: 2010-03-17T14:00:00+00:00

“Of course,” Lenny replied. “Everything we do in sales and marketing we try to do with intent. Resources are too limited to do otherwise. We already discussed how the NoNakedProduct.com site helps engage the Disinterested Buyer. I assume you noticed how simple our home page is. It gets right to the point so the Simple Buyer can find the value proposition right there on the home page. But dig a little deeper and you’ll find lots of stuff there for the Wise Buyer.”

“Like what?” Ryan asked, thinking back to when he browsed Lenny’s site.

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