Restaurant Marketing in the New Economy by Fatt Rory

Author:Fatt, Rory [Fatt, Rory]
Language: eng
Format: epub
Publisher: Firepower Publishing
Published: 2012-09-09T16:00:00+00:00

Once a new prospect visits your restaurant, they must feel comfortable and be made aware of all the great things we have to offer. This includes describing other items besides their initial order, upselling appetizers, beverages, wine or other alcoholic drinks, and planting the seed for a great dessert or even an after dinner drink.

It is of the utmost importance to ensure that no guest leaves your restaurant without having the opportunity to benefit from all the wonderful services and products your restaurant provides. If you aren’t doing a good job of this, chances are these guests will go away and may even go somewhere else next time. For example, if you are not doing a good job with desserts or coffee, don’t be surprised if your guests go somewhere else to get it. You are actually doing your guest a disservice, making it inconvenient for them to get something they truly enjoy before or after their meal.

In addition, other programs or promotions that will benefit your guests and get them coming back should be explained to them clearly. Things, such as, creating and making available a continuity program that rewards them for their loyalty and advance purchases. There are two great examples of this type of marketing in the: 5 FREE “Ready-To-Go” PROVEN & EFFECTIVE Restaurant Marketing Promotions that generated over $261,339.28 in sales go to: www.MarketingMyRestaurant.com

One of the first things I teach my clients is virtually all wealth can be tracked back to the creation or use of a system. One of the most important systems you can have working for you is one for getting your guests to come back. If they came in one day, what’s going to bring them back in the future? Your guests need a reason to come back — a special event you create, a birthday, anniversary, some sort of business event or a party, catering requirement, etc. What are you going to do to give your guests a reason to come back? In today’s ultra competitive restaurant environment you can’t afford to let your guests forget about you. Your marketing must ensure your guests come back and come back often.

What are some things that will connect with your guests and make them feel like they’re a part of your restaurant? A good example, one that will also help you improve the experience you provide, is a survey your guests can complete and provide feedback with. Another example is a newsletter that shares the current happenings in your restaurant (with you, your family or your staff), lets them know about services you provide they may not know about, as well as any other interesting thing or general interests relevant in the community. These are things your guests want to know and will help them be and stay connected to your restaurant.

When you provide relevant information to your guests, it helps them feel connected to you and helps you create a long-term relationship with them. You can also create events and “reasons why”

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