Recruiting Sucks...but It Doesn't Have To by Steve Lowisz

Recruiting Sucks...but It Doesn't Have To by Steve Lowisz

Author:Steve Lowisz
Language: eng
Format: epub
Publisher: BookBaby
Published: 2019-05-18T02:48:31+00:00


In the past, there were eight to ten applicants for every available position. Nowadays, according to the Bureau of Labor and Statistics, there are actually more open positions than there are unemployed workers. To make things worse, it seems that less than 3 or 4 percent of available candidates are even qualified for the jobs they are applying for!

As recruiters, we must think about how we market ourselves to the communities we recruit from. Looking at recruiters’ activity on social media, it feels like 90 percent of recruiters spend their time marketing to each other instead of those they are trying to recruit. There are tons of recruiter groups on Facebook and LinkedIn filled with corporate and third-party recruiters. They post nonstop, sometimes fifty to sixty times a day, about what they’re doing, their gripes, or to share good ideas.

Many of these recruiters are extremely active within these insular groups. But when it comes to actual recruiting, few are participating in the groups that include the actual people they are trying to recruit. So what’s the point?

It’s great to belong to recruiting groups and share trade secrets and best practices, but if you already see the value of giving to industry groups, why wouldn’t you do the same for the groups you’re trying to recruit? Recruiters use these platforms as glorified databases when they are much more than that. It isn’t rocket science; it’s fricking Marketing 101.



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