Progressive Business Plan for a Tile and Grout Cleaning Contractor Company: A Comprehensive, Targeted Fill-in-the-Blank Template by Chiaffarano MBA Nat

Author:Chiaffarano MBA, Nat [Chiaffarano MBA, Nat]
Language: eng
Format: epub
Publisher: Progressive Business Consulting, Inc.
Published: 2015-07-21T16:00:00+00:00

We will also explore location-based platforms like the following:

- FourSquare - GoWalla

- Facebook Places - Google Latitude

As a tile and grout cleaning contractor serving a local community, we will appreciate the potential for hyper-local platforms like these. Location-based applications are increasingly attracting young, urban influencers with disposable income, which is precisely the audience we are trying to attract. People connect to geo-location apps primarily to “get informed” about local happenings.

Foursquare.com

A web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends. Check-in requires active user selection and points are awarded at check-in. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook, or both. In version 1.3 of their iPhone application, foursquare enabled push-notification of friend updates, which they call "Pings". Users can also earn badges by checking in at locations with certain tags, for check-in frequency, or for other patterns such as time of check-in.]

Resource: https://foursquare.com/business/

https://foursquare.com/v/dr-js-carpet-tile--grout-cleaning/4ed718c9a17c6e17b5d463b6

Instagram

Instagram.com is an online photo-sharing , video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook , Twitter , Tumblr and Flickr . A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds.

We will use Instragram in the following ways to help amplify the story of our brand, get people to engage with our content when not at our store, and get people to visit our store or site:

1. Let our customers and fans know about specific product availability.

2. Tie into trends, events or holidays to drive awareness.

3. Let people know we are open and our tile cleaning results are spectacular.

4. Run a monthly contest and pick the winning hashtagged photograph

to activate our customer base and increase our exposure.

5. Encourage the posting and collection of happy onsite or offsite customer photos.

Note: Commonly found in tweets, a hashtag is a word or connected phrase (no spaces) that begins with a hash symbol (#). They’re so popular that other social media platforms including Facebook, Instagram and Google+ now support them. Using a hashtag turns a word or phrase into a clickable link that displays a feed (list) of other posts with that same hashtag. For example, if you click on # _____ in a tweet, or enter #_____ in the search box, you’ll see a list of tweets all about _______.

MySpace Advertising

MySpace.com offers a self-service, graphical “display” advertising platform that will enable our company to target our marketing message to our audience by demographic characteristics. With the new MySpace service, we will be able to upload our own ads or make them quickly with an online tool, and set a budget of $25 to $10,000 for the campaigns. We can choose to target a specific gender, age group and geographic area.

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