Profit from Your Podcast by Dave Jackson

Author:Dave Jackson
Language: eng
Format: epub
ISBN: 9781621537731
Publisher: Allworth
Published: 2020-09-17T00:00:00+00:00

STRATEGIES FOR AFFILIATE MARKETING

Joint Ventures

Say you find a product that you love, or you know your audience will love. We are going to return to a common theme in this book: start building a relationship with the brand. The goal is to partner with the brand. Start thinking about strategies where both you and the brand can win.

One example of this is John Lee Dumas. John does the show Entrepreneurs on Fire (eofire.com) and is hugely successful. John’s target audience is entrepreneurs who are trying to create a business. In a course on createlive.com, John mentioned how he worked with Leadpages (a product that would fit in nicely with John’s target audience). He put together a webinar to learn more about Leadpages. The webinar wasn’t a giant sales pitch (but as is the case with every webinar, there was more than likely a special deal for people on the call).

John has a huge audience, and 989 people signed up to attend the webinar. WHOA! you might say. There is a little something called the “rule of 3 percent,” which shows that any time you need your audience to take action, you can expect 3 percent of them to do it, if you are doing really well. John’s audience went above and beyond: 312 people actually showed up to attend the webinar (33 percent), and of those who attended, 137 purchased the product. Those 137 sales represent 14 percent of the original audience (a testament to John’s influence).

The product was $997, and John was making a 50 percent commission. Fifty percent of $997 is $498.50. If you multiply that by the 137 who purchased the product, that would be $68,294.50. You need to keep in mind that the replay of that webinar will bring in additional income. John found the right product that fit his audience, and the payoff was huge.

Other benefits include the cross-promotion John received from the brand promoting the webinar, as some of their audience may be interested in John’s products (podcasting, webinars, productivity).

We will talk tools in another chapter, but this is where you need to think long-term. Yes, when you first start, fifty dollars for a webinar platform may seem like a large investment, but when you match the right product to the right audience, you can have great results.

I’m not sure how I missed this strategy myself, but I will be doing these in the future.

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