Price Management by Hermann Simon & Martin Fassnacht
Author:Hermann Simon & Martin Fassnacht
Language: eng
Format: epub
ISBN: 9783319994567
Publisher: Springer International Publishing
7.3.1 Long-Term Price Decisions and Customer Acquisition
The price plays a decisive role in new customer acquisition. Many price offers in various industries are directed at the acquisition of new customers:Telecommunications and cable companies are making special offers to attract switchers or new customers. Long-term customers often need to threaten to switch in order to receive similar offers [32].
Computer or software firms provide their devices or their products to schools and other educational institutions either at very low prices or even free of charge in order to get the students accustomed to their systems and acquire them as customers in the future.
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