Present-Day Corporate Communication by Rudolf Beger

Author:Rudolf Beger
Language: eng
Format: epub, pdf
Publisher: Springer Singapore, Singapore

LinkedIn

Twitter and Facebook are probably attracting most attention when discussing Corporate Communication opportunities offered by social media for Corporate and marketing communications. But there are some other online platforms such as LinkedIn.

LinkedIn is unique as it is combining news and interaction with professional networking. LinkedIn News is a feature under which business content can be widely shared among the people following a specific industry.

A company’s Corporate Communication manager should see the LinkedIn “sharing button” as an opportunity to disseminate company news and to make arrangements that this LinkedIn functionality will be embedded on the company website’s/blog’s content pages. The LinkedIn feature enables corporate users to share press releases by embedding the LinkedIn share button prominently on all press release pages, along with buttons for Facebook and Twitter.

Other sharing and interaction options, such as a variety of blogging tools, are also available.

Additional useful LinkedIn applications for Corporate Communication purposes include:RESEARCHING AND NETWORKING: Most LinkedIn corporate and individual professional users keep their profiles up to date, and provide links to their blogs, Twitter accounts and websites;

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.