Power Moves by Lauren McGoodwin

Author:Lauren McGoodwin
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2020-04-02T00:00:00+00:00

Use an effective cold email subject line: What you put in your subject line can make all the difference. Here are some ideas. If you’re lucky and already have a common connection, try this: “Anna, Mark Johnson recommended I reach out.”

If you don’t know them but found and read some of their published work, try this: “Ms. Connor, I loved your LinkedIn article on networking.”

If you don’t have much to go on at all, offer value: “Social Media Manager with Nonprofit Expertise Interested in Helping Your Team.”

When all else fails, try a question: “Any advice for someone who loves the marketing work you’re doing at Company X?”

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