Pinterest Marketing by Jennifer Evans Cario

Author:Jennifer Evans Cario
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-12-24T00:00:00+00:00

At this point in time, one of several things usually happens. The most common thing is for the user to click through to the site, digest the content, and either act on it or decide they aren’t interested and delete the pin. These actions will produce traffic for you but won’t do much else.

Another option is for the user to click through to your site, really like the content, and start exploring other pages of your site. When this happens, it’s not even remotely uncommon for the user to pin additional content from your site, causing a secondary uptick in exposure. The great news on this front is that the new pinning activity often results in several pins, increasing the chance of exposure to the pinner’s followers as well as increasing the chance one of your pins might find its way into the category stream. This is the ideal scenario for latent click-throughs.

Either way, it’s important to understand that unlike standard social sharing activity, Pinterest content often produces its traffic days or even weeks after the content was originally shared, which leads to my next point.

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