Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden

Author:Lee Odden [Odden, Lee]
Language: eng
Format: mobi, pdf
Publisher: John Wiley and Sons
Published: 2012-03-27T14:00:00+00:00

Paul Gillin, consultant, speaker, and author of three books on social media marketing

Most business marketers understand the notion of creating original content, although few feel confident about their ability to execute over prolonged periods of time. When I ask companies about their approach to content curation, I often hear a variety of explanations—and even more questions. Some of the most common questions companies ask about content marketing are answered by digging into the details of how creation and curation can work together. A few examples:

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