Non Obvious Megatrends by Rohit Bhargava

Author:Rohit Bhargava [Rohit Bhargava]
Language: eng
Format: epub

How to Use Purposeful Profit

1. TAKE A CREDIBLE POSITION.

As profit and purpose matter more than ever before, brands and leaders alike can fall into the trap of rushing to take a position or make a stand on an issue without thinking through whether others will see their move as credible. An example would be a financial services firm that decides to launch an initiative to support empowering female leaders within the company despite not having any women on their board of directors or in the C-suite. As consumers and employees regularly turn to organizations with a strong purpose, they will be more exacting of those who claim to have purpose but don’t back up their words with actions.

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