No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series) by Gideon Amichay

Author:Gideon Amichay [Amichay, Gideon]
Language: eng
Format: epub
Publisher: NO, NO, NO, NO, NO, YES LLC
Published: 2014-07-15T04:00:00+00:00

Those of you who may have worked with media people, probably agree with me that there is a notion that the media doesn’t say no to money. That is not true. They don’t say no to easy money. I learned that lesson from a Yellow Pages billboard campaign.

For many years, a billboard campaign was easy money for media companies. Sell a package of a thousand billboards, project the image in all different sizes and that’s it, a home run, nothing to it.

What if every billboard was uniquely produced?

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