Networking to Win by Steve Bookbinder & John K. Waters

Author:Steve Bookbinder & John K. Waters
Language: eng
Format: epub
Tags: Networking, Social Media, Business
Publisher: F+W Media, Inc.
Published: 2011-07-15T00:00:00+00:00

3. Promoted Accounts

Promoted Accounts are part of Twitter’s recommendation engine. The feature bumps your account to the top of Twitter’s Who to Follow list, showcasing it for users who are looking for people like you to follow. This service promotes your account only to users who follow interests or brands similar to yours. As of this writing, Twitter is still unfolding this feature, but it looks promising.

Tweeting Means Good Business

Today, Twitter has become a non-negotiable part of the business landscape. Its raw speed, conciseness, and extraordinary flexibility have made it the perfect complement to the community-driven experience of Facebook. As noted previously, it’s also a great place for disgruntled consumers to gather together and compare notes on what’s bugging them, which means you ignore it at your peril. (Twitter posts from just a few angry readers, for instance, sparked a massive online boycott that contributed to the downfall of Britain’s 168-year-old newspaper the News of the World in 2011.) Although it takes some getting used to, Twitter is definitely worth the effort. It gives you a one-on-one branding exchange with customers and prospects that has, so far, proved extremely hard to duplicate in any other space. And if you give it a couple of days, it really will grow on you.

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