Motivated Resumes by Brian E. Howard

Author:Brian E. Howard
Language: eng
Format: epub
Publisher: Boutique of Quality Books Publishing
Published: 2017-10-13T04:00:00+00:00

Put It to the Test

After you have revised your profile and optimized it, put it to the test. Get on LinkedIn and run a search for yourself. Put in one keyword or phrase that you are using in your profile along with your title in the Search field at the top of your profile.

You may need to further limit the criteria by location. For example, “Regional Sales Director” AND Telemedicine AND Dallas. How did you rank? Did you appear on the first page? On the first two or three pages? Try another one of your keywords. How did that one work? If you are not coming up on the first three pages, double check to make sure you have all of the elements of a complete profile. Then, look at the profiles that appeared ahead of yours and see if you can make improvements based on what those candidates put on their profiles. Selective borrowing is permitted. Make revisions and try it again. Do what you can to improve your ranking to appear on the first page or the first three pages, if possible.

Understand that regardless of the revisions you make and the optimizing strategies you use, you may only be able to improve your ranking so much. Don’t get frustrated. You can only do what you can with the algorithms based on the information in your profile. But, whatever you do, don’t go overboard! Your profile must still appear professional and informative. Optimizing is a great strategy and it will improve your ranking, but creating an awkward-looking profile for ranking purposes defeats the ultimate objective . . . impressing a HR recruiter or hiring executive.

What the Pros Say:

In your opinion, what strategies do you use to make a LinkedIn profile compelling or persuasive?

The primary tool for doing so is to make sure the profile is achievement-driven. A profile that is rich in achievements will communicate value to recruiters and hiring managers. In addition, I focus on writing short, impactful content and using the limited formatting elements LinkedIn allows to optimize visual branding.

Cheryl Lynch Simpson, CMRW, ACRW, COPNS

While a resume shows the reader who you are, LinkedIn is an opportunity for the reader to hear your voice. Therefore I work to capture the client’s personality relevant to the industry they are targeting.

Virginia Franco, NCRW, CPRW

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