Mommy Lied to God: Life Lessons in Authentic Storytelling by Carlos Maestas

Mommy Lied to God: Life Lessons in Authentic Storytelling by Carlos Maestas

Author:Carlos Maestas [Maestas, Carlos]
Language: eng
Format: epub
Tags: Language Arts & Disciplines, Composition & Creative Writing, Performing Arts, Storytelling
ISBN: 9781544504025
Google: iJmUzQEACAAJ
Amazon: B089QW29FG
Publisher: Geekdom Media
Published: 2020-06-28T23:00:00+00:00

You get the idea…

The last was my favorite because we knew that our client did not have the same budget as some of the other attorneys on TV, and we wanted people to remember Steve when the other attorneys ran their more aggressive ads.

The ads were very successful. After they appeared, market research ranked our client’s spots as two to three times more effective than those of his competition. He also compared the ads to previous spots he had produced, and on a ranking scale from 1-10, the ads were scoring eights and nines, where, previously, the highest he had scored was a four. The ads were different, but they were also consistent. They all looked like they were part of the same family, and they reinforced values that were important to the client, aside from just money and strength.


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