Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business by Taki Moore

Author:Taki Moore [Moore, Taki]
Language: eng
Format: epub
Publisher: Best Seller Publishing
Published: 2016-11-07T06:00:00+00:00

Somebody told me once that they loved “doing the seminar piece but when I get to the sale at the end, it gets weird.”

That’s what happens when you think about the seminar piece and the selling piece as two separate things. Your job is to design amazing content. Killer content, the best you’ve got. And then you’re going to give it away, but you’re going to give it away in a particular way, a way that has people wanting more from you.

You do that by installing influence all through your presentation.

Before we can install influence, you have to figure out what the influence is going to be, and here's how to work it out.

Get yourself six sets of Post-it notes (six different colours). On the first set of Post-it notes, write down the content topics you’re going to talk about. What are the main topic areas? Maybe you’re teaching online marketing, lead generation, and landing pages, or you’re teaching dating, about how to meet and connect, and attract dates. Whatever it is you’re teaching, list out the main topics.

On the second set of Post-it notes, list out all the objections someone might have for working with you: Maybe it costs too much. Maybe I don’t have enough time, or my wife isn’t supportive, or my husband won’t let me spend the money. List out the objections you hear all the time, one per Post-it note.

Thirdly, think about your client stories: wins, testimonials, case studies. List them out, one per Post-it note.

Fourthly, outline the logistics of your program. (Remember magic pill #5 from the previous chapter?) How does your program or product work? Are there webinars, live events, or one-on-ones with you? List out the key logistical pieces, one per Post-it note.

Fifthly, who are the other people in your program who need to be positioned? Who are the team members your audience should know about (even if those team members aren’t in the room)? Write down their names or their roles, one per Post-it note.

Finally, list out all the sexy pieces of gear that they can only get if they’re with you, if they join your program. List out each of your cool tools, one per Post-it note.

Now, find a clear space on a wall and stick the main content areas, the topics, in a row across the top. Here’s a real-life example from one of our Black Belt workshops:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.