Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future by Dan Schawbel

Author:Dan Schawbel
Language: eng
Format: mobi, epub
ISBN: 9781607148128
Publisher: Kaplan Trade
Published: 2011-02-09T16:00:00+00:00

Personal Brand Statement. This is a single sentence that covers your areas of skill and mastery and who your target audience is. It should be factual and indicate clearly what you have to offer. Example: “I’m the leading personal b randing expert for Generation Y.”

AUDIENCE ANALYSIS

In business, a market analysis is a way to research and discover the market trends you’re interested in pursuing. Your personal brand works in the same way, but your market is your audience. As you develop a brand that attracts an increasingly larger audience, more opportunities for success will open to you.

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