Me 2.0 by Dan Schawbel

Author:Dan Schawbel
Language: eng
Format: epub
ISBN: e9781682301593
Publisher: Diversion Books
Published: 2015-10-10T16:00:00+00:00

Your Personal Marketing Plan

Any successful business has a business plan that includes marketing, operations, and finance sections. The purpose of a business plan is to build a case for starting a business and to attract potential stakeholders. A stakeholder could be an investor, a venture capital firm, or a business partner. Entrepreneurs can use a business plan to figure out the cost of doing business, analyze the market, and figure out how to gain a competitive advantage as they move forward.

A personal marketing plan is a strategic way for you to utilize your personal development plans toward achieving your career goals. Combined, these are the ultimate foundational tools for brand discovery and deployment. Remember, you can’t construct a business—or a brand—without laying down the foundation.

Your personal marketing plan will require the following: a situational analysis, an audience analysis, a personal SWOT analysis (strengths, weaknesses, opportunities, and threats), a competitive analysis, a marketing strategy, and a budgeting and action plan. We’ll discuss each of these below.

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