Mastering Marketing Agility by Andrea Fryrear

Author:Andrea Fryrear [Andrea Fryrear]
Language: eng
Format: epub
Publisher: Berrett-Koehler Publishers
Published: 2020-07-06T16:00:00+00:00

The BRP Agenda

Hat tip to CA Technologies, whose freely shared Big Room Planning agenda informed my thinking on this topic (https://www.ca.com/en/blog-agile-central/planning-agile-part-2-big-room-planning.html).

Prework

Before the actual BRP session begins, team leads, strategy groups, and the leadership team should have done serious preparatory legwork. They should come to BRP with an outline of what they think their team will be doing for the next quarter, including any remaining work that didn’t get finished from the previous quarter. Team leads may meet together or with stakeholders prior to BRP to ensure they have sufficient information to create plans.

BRP Objective Template

Objective: To create alignment among all marketing teams on the goals for the upcoming quarter and how we’ll achieve them.

How we get there: By reviewing each team’s planned work, we aim to better understand risks, prepare for possible impediments, collaborate more effectively, and be more likely to achieve marketing objectives.

We succeed when:

each execution team has a clear planning document to guide its work for the quarter

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