Mastering Market Analytics by Robert Kozielski

Author:Robert Kozielski
Language: eng
Format: epub
ISBN: 9781787432697
Publisher: Emerald Publishing
Published: 2017-11-08T16:00:00+00:00

b) Average spontaneous brand awareness of the brand in all four markets

Average spontaneous brand awareness is calculated by multiplying the spontaneous brand awareness index for a given market by the weight index of this market (market importance is expressed in decimals; the sum of weights totals 1) and by adding up the values recorded. The results of those calculations can be found in the table:

Average spontaneous brand awareness in the case of Black Grain totals 63% for all four markets.

4.2. TOP OF MIND BRAND AWARENESS

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