Marketing Strategy Ultimate Planning Guide : For Entrepreneurs & Small Business Owners by Poniewaz Scott

Author:Poniewaz, Scott [Poniewaz, Scott]
Language: eng
Format: epub
Publisher: The Pony Group LLC
Published: 2020-10-21T16:00:00+00:00

Chapter 6

Building An Email Marketing Strategy

Are you still not sure about dipping your toes into the lucrative waters of email marketing? If so, perhaps you don’t realize what an effective way it is to share your message, or maybe you’re simply overwhelmed by the strategies involved. If it’s the former, you’re missing out on an incredible marketing opportunity. Email is often the most misunderstood area of marketing, because people forget that the content is as important as the methods. While email marketing can seem overwhelming, this chapter breaks things down into a few bite-sized pieces to help you start building exceptional email marketing campaigns that advertising legend David Ogilvy would be proud of.

The power of email marketing

Here are some stats that show why email marketing is one of the best ways to build a relationship with present and future customers:

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