Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Mike Moore & Peter A Thomas

Author:Mike Moore & Peter A Thomas [Moore, Mike & Thomas, Peter A]
Language: eng
Format: epub
ISBN: 9780999774823
Publisher: FRANKLIN KENNEDY PRESS
Published: 2018-03-11T00:00:00+00:00

EIGHT

THE CHANNEL

ENGAGEMENT

FRAMEWORK

We’ve covered a lot of ground at a conceptual level and now it’s time to put it into practice. To do this effectively you’ll need a system. Your efforts should revolve around the channel engagement framework.

We developed this framework to help you systematize your channel execution, to drive alignment and set expectations for all parties involved. This model is simple and adaptable and it covers six essential steps:

Planning

Enablement

Communication

Demand Creation

Evangelism

Measurement

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