Marketing Metrics; The Definitive Guide to Measuring Marketing Performance by Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

Author:Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein
Language: eng
Format: epub, mobi
Publisher: Prentice Hall
Published: 2010-01-08T05:00:00+00:00

Inventory Days: This metric also sheds light on the speed with which inventory moves through the sales process. To calculate it, marketers divide the 365 days of the year by the number of inventory turns, yielding the average number of days of inventory carried by a firm. By way of example, if a firm’s inventory of a product “turned” 36.5 times in a year, that firm would, on average, hold 10 days’ worth of inventory of the product. High inventory turns—and, by corollary, low inventory days—tend to increase profitability through efficient use of a firm’s investment in inventory. But they can also lead to higher out-of-stocks and lost sales.

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