Marketing by Brian Tracy

Author:Brian Tracy
Language: eng
Format: epub
Publisher: AMACOM
Published: 2014-07-14T16:00:00+00:00

Concentration

This is the fourth pillar of marketing strategy, which flows naturally from your developing absolute clarity about your areas of specialization, differentiation, and segmentation. You know what you offer and what you don’t offer. You know the reason or reasons why people should buy from you rather than from someone else. You have identified the ideal customer for your product or service offering. Now, the fourth stage is for you to concentrate single-mindedly on only those customers who can and will buy from you within a reasonable period of time.

What are the best possible ways for you to advertise and communicate with your ideal customers?

What are the best possible media that will allow you to communicate with the greatest number of potential customers at the lowest possible price? Most of all, what are the most powerful appeals that you can make that will trigger immediate or even instant buying responses?

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