Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book 2) by Michele PW (Pariza Wacek)

Author:Michele PW (Pariza Wacek) [PW (Pariza Wacek), Michele]
Language: eng
Format: epub
Publisher: Creative Concepts and Copywriting LLC
Published: 2015-09-08T18:30:00+00:00

So you amplify it first by adding the sluggish and sick part, and then you resolve it with the easy tweak part.

Chapter 8

Packaging Your Genius (i.e. Your Love-Based Offer)

So far we’ve covered:

Preheads

Headlines

Subheads

Beginnings

Your Million-Dollar Story

Your Big Picture Solution

Drilling Down to the Details via Benefit-Driven Bullets

What’s left?

You have to present your offer – which I call “Packaging Your Genius.” This is a nice, tidy summary of what your ideal prospect will receive from you when she buys.

Once people have emotionally connected to you and your biz, they want to understand EXACTLY what you’re selling, so they can see if it’s a good fit (or not) for them. So making a clear offer is crucial.

Here’s how the offer typically is laid out (and remember, all of this happens AFTER explaining the value of your offer via those benefit-driven bullets, so at this point, they should have a pretty good idea of what your product or service is all about and how it’s going to tie into the transformation they want):

The overview of the transformation

What it includes (services delivery/features)

Bonuses

Cost/Justify Cost

Guarantee

Call to Action

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