Long Gone: A Detective Paul Cullen Mystery (DCI Paul Cullen Mysteries Book 1) by Paul Pilkington

Author:Paul Pilkington [Pilkington, Paul]
Language: eng
Format: epub
Published: 2019-08-29T23:00:00+00:00

The rest of the morning flew by. The three of them worked in the corner of the busy open-plan office, powered by coffee from the swanky bean-to-cup machine that was installed around the corner, as the branding team moved out into some of the outer offices.

They divided the tasks up between them. Susie was great with graphics, so she took the lead in working on sourcing possible images for the publishing house logo. Penny, whose self-built baby-naming website had won multiple awards, went to work on designing the website concept. Natalie focussed on the company strap-line and mission statement, which could be used across multiple channels.

Thankfully, they’d decided on a name very quickly. In fact, the idea had been pitched by Natalie and agreed on by the rest of the team even before Catharine had returned to collect them from Diana’s office.

Black Tiger Publishing.

It had been a spark of inspiration on Natalie’s part, which was seized upon by the other two. Sometimes things just happened like that. A few weeks ago she’d watched a nature documentary with her housemate, Amy, that had focussed on the mysterious black tiger. It was a rare genetic variant, where thicker than normal black stripes almost obscured the colour underneath. A very impressive animal, it seemed to represent perfectly Diana’s three key words to describe what they wanted their publishing house to be: Unique. Daring. Ruthless.

They could only hope that Diana and her branding team felt the same way.

The imagery was another matter.

They needed something bold but basic. A logo that would work on the spine of a book, as well as on a website and on giant posters. It needed to be simple but original. Fortunately, Susie was good. Within an hour of seeking inspiration from other publishers, and testing out ideas, she had four possible logo designs.

Of the four, one stood out. It was the head of a black tiger, face on, with bold thick black stripes and piercing yellow eyes, set on a futuristic, metallic silver background.

‘That’s perfect,’ Natalie said, as soon as she laid eyes on it.

‘I agree,’ Penny said. ‘Definitely the best of four really good logos.’ She looked at Susie and smiled. ‘Nice work!’

‘Thanks,’ Susie said. ‘That one was my favourite, too, but I didn’t want to sway you two one way or the other. How’s the strap line going?’ She looked over towards the computer screen where Natalie had been typing and deleting for the past hour or so.

‘It’s been harder than I’d thought.’

Natalie had looked at what other publishers were offering; many of the traditional companies didn’t have a strap line at all. Some of the new players in the industry did, though: mostly the digital-only houses. They were generally savvier, but that was probably because they were new to the game and had to stand out to survive.

‘But I’ve got something I think works pretty well,’ Natalie added.

‘So let’s see what you’ve got,’ Susie said. ‘And I promise we won’t laugh,’ she added cheekily.

‘Hey,’ Natalie joked back.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.