Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) by David Airey

Author:David Airey [Airey, David]
Language: eng
Format: mobi
Published: 0101-01-01T00:00:00+00:00

focus on the form and ideas that the

logo communicates.

Woodmere’s monogram

concept

By 160over90 2008

Woodmere’s signature

concept

Woodmere’s perspective

concept

Woodmere

chose

an

evolved

variation of the monogram option,

with its simple graphic shapes that

emphasize

dimension

and

connection.

With

this

design,

160over90 created solid graphic

forms that feel classical but turn

into pieces of modern identity

architecture that can also become

patterns and hold imagery. Once the

client was firmly leaning toward

using

the

monogram,

agency

designers rendered it in color, and

provided a nice touch by showing

the

final

colors

as

Pantone

swatches.

Woodmere Art Museum

Chosen design with Pantone

swatches

By 160over90 2008

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