Little Red Book of Selling: 12.5 Principles of Sales Greatness by GITOMER JEFFREY

Author:GITOMER, JEFFREY [GITOMER, JEFFREY]
Language: eng
Format: mobi, epub
Publisher: Jeffrey Gitomer
Published: 2004-09-24T16:00:00+00:00

Here’s the secret:

There’s a secret to creating and asking the right type of Power Question. A question that makes them think (and respond) about me in terms of the prospect.

Sounds complicated—but it isn’t.

Here are some bad examples:

What type of life insurance do you have?

Do you have a pager?

Who do you currently use for long distance service?

All stink.

Here are some good examples:

If your husband died, how would the house payments be made? How would the children go to college?

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