Likeable Social Media by Dave Kerpen

Author:Dave Kerpen
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2019-02-28T16:00:00+00:00

PUBLIC FIGURES, GOVERNMENT, AND DISCLOSURE

In no sector is transparency more important than in government. You, the taxpayers and voters, fund politicians, programs, and agencies. Therefore, they have an obligation to provide public access to honest information. Just as many big companies have been slow to adapt to the social media revolution, governments large and small have taken their time in building a platform or creating any social networking initiatives. But unlike many companies, whose first allegiance must be to shareholders, the government’s first allegiance must be to constituents.

The example I began this chapter with is disturbing because the senator’s staff person basically impersonated the senator in order to accomplish an objective. The correct way for public figures, such as politicians, actors, authors, and artists, to work with social media is for them to personally use the tools. However, if they think they’re too busy to use Facebook and Twitter and instead hire people to represent them, it’s best to disclose who is (or isn’t) responding to questions, starting conversations, and making posts on their behalf. Entertainer Britney Spears does a great job of transparently letting the world know whether she or someone from her staff is tweeting by signing each tweet with the actual tweeter’s initials.

On the political front, we must mention U.S. President Donald Trump, who often says social media is the most effective way to connect with the country without the filter of the traditional media he claims not to trust. “I doubt I would be here if it weren’t for social media, to be honest with you,” Trump told Fox Business Network’s Maria Bartiromo. Since his election, the White House has been obliged to clarify that his tweets also represent presidential statements and should carry the same weight as a comment issued by his press office.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.