Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa & Randy Illig
Author:Mahan Khalsa & Randy Illig [Khalsa, Mahan]
Language: eng
Format: mobi
Publisher: Portfolio Hardcover
Published: 2008-10-29T14:00:00+00:00
Play Anyway
If we left a “back door,” we still have the option of proceeding to the Exact Solution step, even though it isn’t likely to be exact. Sometimes we figure that we have as good a chance of guessing as anyone else, and choose to roll the dice. As we will discuss in the Winning section, we should advocate for plenty of time to present our solution. We can use part of the presentation time to facilitate an Opportunity dialogue with the client stakeholders. We might start off by saying, “Our goal is to provide you with a solution that exactly meets your needs. Toward that end there are some things we know and some things we don’t know. Your company has given us some good background information—sufficient to come here today with a good hypothesis of what will work. However, we haven’t had a chance to speak with you personally and wouldn’t feel comfortable making a final recommendation without more fully understanding your perspective on what needs to happen. Before we present our solution, would you mind if we ask you a few questions?”
Combining inquiry and advocacy in one meeting is not ideal, but it is definitely better than no inquiry at all.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Influence: The Psychology of Persuasion by Robert B. Cialdini(4601)
The Miracle Morning by Hal Elrod(4422)
The Hacking of the American Mind by Robert H. Lustig(4085)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3977)
Unlabel: Selling You Without Selling Out by Marc Ecko(3470)
Ogilvy on Advertising by David Ogilvy(3327)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3292)
Purple Cow by Seth Godin(3069)
Who Can You Trust? by Rachel Botsman(3024)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2998)
This Is Marketing by Seth Godin(2901)
I Live in the Future & Here's How It Works by Nick Bilton(2844)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2793)
The Power of Broke by Daymond John(2774)
Building a StoryBrand by Donald Miller(2754)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2678)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2639)
The Tipping Point by Malcolm Gladwell(2558)
Market Wizards by Jack D. Schwager(2539)
