Lean Pricing by Mohout Omar;

Author:Mohout, Omar;
Language: eng
Format: epub
Publisher: Die Keure N.V.
Published: 2015-08-15T00:00:00+00:00

If the outcome of the exercise is that you need to price lower or similar, perhaps you should review your product and service offerings and try to add value and differentiate yourself more.

Once you have analyzed the market and have an understanding of competitors’ pricing in the market you can make a decision on which pricing strategy to follow. You can decide to blend in with the others; the benefit being you will avoid starting a downward spiraling pricing war where all players lose (and customers win). Or you can seek out a niche, which is a unique position in the market in regards to price.

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