Lean Customer Development by Cindy Alvarez

Author:Cindy Alvarez
Language: eng
Format: epub, pdf
Tags: BUSINESS & ECONOMICS / Entrepreneurship
ISBN: 9781449356590
Publisher: O'Reilly Media
Published: 2014-05-18T16:00:00+00:00

Be where the decisions are made

Customer development insights should turn into action items and decisions. It’s better to share information for five minutes during a product scope or prioritization meeting than to hold an hour-long meeting where people listen and no one takes action.

Set up a regular schedule for sharing what you’ve learned. How often should that be?

It depends. Use the frequency that makes sense for the size and velocity of your company. Let me tell you what worked for me in various settings.

At KISSmetrics, I typically consolidated and shared customer development feedback just before our weekly product prioritization meetings. In a typical week, I might have completed 5–10 interviews, each of which I summarized as described in the previous section.

At Yammer, those of us doing customer development post our interview notes to our internal Yammer network as soon as the interview is completed. Everyone on the project team can read the interview notes immediately and ask questions. To spread information across product teams, we also share summaries at a monthly meeting to discuss user research and analytics updates. Those meetings are more conversational, so we present lightweight slide decks with just enough information to spur a conversation (see Figure 6-2).

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