Lean B2B: Build Products Businesses Want (Lean Startup in B2B) by Garbugli Étienne

Author:Garbugli, Étienne
Language: eng
Format: epub
Published: 2014-03-24T16:00:00+00:00

FIGURE 11-2. SOLUTION IMPACT GRID

If a solution can’t move the needle, it’s not worth pursuing. Your target customer must be able to benefit from your product.

Moving forward, only problems for which your team can deliver ROI matter.

FIGURE 11-3. TASK/TIME INVESTMENT MATRIX51

By market education

It’s really important not to create a product without any competition.

– Unknown

Starting a new business is one of the most challenging things you can do. Unless you’re in it for the pain (possible), it makes sense to try to reduce your risk and difficulty level.

Would solving the problems on your list mean creating a completely new paradigm? Would it disrupt an industry? Are there competitors already solving that pain in one way or another?

If you’re going into a new market (or re-segmenting a market) and solving a new need with a new business model, you’ll have to educate the market on three different parts of your model.

If that’s your plan, find investors and plan for a long runway. Success is possible, but very difficult. If there are no competitors, ask yourself why there are no competitors.

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