Launch: How to Quickly Propel Your Business Beyond the Competition by Stelzner Michael A

Author:Stelzner, Michael A. [Stelzner, Michael A.]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2011-05-22T16:00:00+00:00

Easy to digest: Highly relevant and educational content is irrelevant if you can't make it easy for people to understand. A conversational tone should be the basis for all of your content. “Connect the reader to something that makes sense in their world. Use metaphors, examples, or try comparing content to something from a popular movie or story,” said Chrissanne Long.

Ryan Bokros adds, “Content must be pertinent to the topic, and stay on topic. There is no easier way to lose someone than to run down 10 different rabbit trails. I would rather see content that is shorter and to the point (while keeping the audience), than long, drawn out, and taking up a lot of space (while losing the audience).”

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