Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker

Author:Jeff Walker [Walker, Jeff]
Language: eng
Format: epub, mobi, azw3
Publisher: Morgan James Publishing
Published: 2014-06-24T00:00:00+00:00

PLC #2: The Transformation

If PLC #1 was all about the “Why,” your second piece of Prelaunch Content is all about the “What”—what is this transformation or opportunity and how is it going to change or transform your prospects’ lives? PLC #2 is more about teaching; you want to teach some type of tip or trick that is truly valuable.

What can you teach in five to ten minutes that will make an impact on your prospect? How can you start to change their life right now or at least create a shift in the way they look at their life? It doesn’t have to be a huge change or huge impact—just get them moving.

For instance, in one of my launches for Product Launch Formula, my PLC #2 was all about the Seed Launch. (You’ll learn about the Seed Launch in Chapter 9—it’s a way for someone to do a super-quick launch even when they’re starting without a list or a product.)

So in PLC #2 I actually teach how to do the Seed Launch. Of course, since that prelaunch video is only about 18 minutes long, I can’t teach it as deeply as I do in the actual Product Launch Formula Coaching Program, but I go as deep as I can in that amount of time. And I’ve had people successfully do a Seed Launch based on that video alone.

Of course, most of my viewers don’t immediately go out and do a Seed Launch after they see that video, but I want to give them enough training so that they can at least see themselves doing one. And that’s key: If PLC #2 can get your prospect to see themselves having the transformation that you promised in PLC #1, then you’ve done your job.

Here’s the general recipe for a strong PLC #2:

1. Thanks and recap. Thank people for their comments and questions from PLC #1, and then give a quick recap of PLC #1.

2. Recap the opportunity. You won’t spend as much time as you did in PLC #1, but you need to quickly recap the opportunity. Don’t ever assume that your prospect has seen or paid attention to or remembered PLC #1. Remember, they’ve got busy lives and your launch isn’t nearly as important to them as it is to you.

3. Recap your positioning. You need to remind them who you are and why they should listen to you. But don’t take too long with this—do it quickly.

4. Present a Case Study or do some real teaching. You need to deliver some real value for your viewer. Teach them one (or more) cool things that they can put to use quickly.

5. Objection crushing. Talk about the top two or three objections and answer them. You want to go after your prospects’ big objections to the change or transformation that you’re promising.

6. Foreshadow PLC #3. You need to let them know you have another video coming soon. Build some anticipation for it by telling them a little about what you’re going to teach in that video.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.