Junior by Thomas Kemeny

Author:Thomas Kemeny
Language: eng
Format: epub
Publisher: powerHouse Books
Published: 2019-11-29T16:00:00+00:00

YOU’RE ALREADY BEHIND SCHEDULE.

To date I have not been on a reasonable timeline for digital projects. By the time you get briefed you are behind the ball.

It’s the best and worst part of it. Choose to focus on whichever aspect of it you’d like. On one hand it’s stressful. On the other, it moves fast enough that it doesn’t get ruined.

START WITH EVERYONE HATING YOU AND GO FROM THERE.

Digital ads are the worst. You are in someone else’s personal space. You aren’t a bathroom break in their program, you are an open sore in their life. What’s more, you’re cheap and dirty, with the narrowest chance of being even remotely entertaining. An eye-tracking study found that people have been physically trained not to look where banners are placed. You’re not even worth forgetting.

Step one is knowing that. Now you’re ready to do digital.

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