Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas by Hall Doug

Author:Hall, Doug [Hall, Doug]
Language: eng
Format: mobi
Publisher: Perseus Books Group
Published: 2010-02-10T16:00:00+00:00

PRACTICAL IDEAS

Leverage Testimonials: Leverage testimonials from satisfied customers who share similarities. Testimonials reinforce that others were willing to take risks so that your customer doesn’t have to. Make it easier to accept your product by finding those testimonials from people who overcame the major hurdles your target audience most identifies with.

Build Momentum: Take advantage of momentum. Traders on Wall Street know that a fast-moving stock, whether up or down, means it’s possible that someone knows something that they don’t. Create your own sense of “buzz” by drawing attention to the growing popularity. Overtly declare your growth in customers. Directly draw attention to how many customers have switched to you from the competition.

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