Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells by Lorraine Santoli

Author:Lorraine Santoli
Language: eng
Format: mobi
Tags: synergy, michael eisner, disney company, disneyland, disney studio
Publisher: Theme Park Press
Published: 2015-07-05T14:00:00+00:00

Trumpet fanfares and flashing strobe lights greeted the celebrities who preceded her to Sleeping Beauty Castle. Disney characters escorted everyone from Henry Winkler to Cheryl Tiegs, Gregory Peck to Tom Selleck. A blonde Delta Burke, accompanied by her husband, Gerald McRaney, called Taylor “strong and soft…witty and clever, intelligent…a fighter”.

Disneyland officials barred the press from the event, but beamed their own videotape of the festivities onto satellite for waiting television stations. It gave the public another glimpse of the woman who starred in National Velvet at age 12, won two Oscars, and married seven men, one of them twice. Along the way she battled a host of illnesses and addictions to painkillers.

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