Implementing Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory Services) by Baker Ronald J

Author:Baker, Ronald J. [Baker, Ronald J.]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2010-11-28T16:00:00+00:00

The next day when shaving it occurred to me that there must be a better way; indeed, an auction market could solve the problem by finding those people who least mind waiting for the next flight. The practical details fell into place before the shave was complete.

In 1966 and 1967 I wrote to all the airlines suggesting the scheme. The responses ranged from polite brushoffs, to denials that they overbooked, to assertions that the scheme could not work, to derision.

… I was unable to persuade any airline (or the Civil Aeronautics Board) to conduct an experiment for even one day on a single airline at a single airport at a single boarding gate—an experiment that I believed would be sufficient, even with the inevitable breakdowns in any new activity.

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