Illustration 101 - Streetwise Tactics for Surviving as a Freelance Illustrator by Max Scratchmann

Author:Max Scratchmann [Scratchmann, Max]
Language: eng
Format: epub
Publisher: Poison Pixie Publishing
Published: 2010-10-13T18:30:00+00:00

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The golden rule when dealing with ad sales cold calls is never to buy an advertisement on impulse. Only place a paid-for advert once you've been through all the steps outlined above and never, ever, pay for advertising in a publication that you've never seen before, no matter what sexual favours the rep promises you over the phone.

“Television is for appearing on, not looking at.”

Noel Coward

6

Free and Almost Free Publicity

“There [is] no need, ever, to pay for advertising”

Anita Roddick

Max's Motto

If You Don't Have To Pay For It - Don't Pay For It

Now if the last few pages have seemed a bit depressing, worry not. The tables are about to be turned. Don't worry if you don't have a “publicity budget” or don't want to have to deal with shyster salesmen. The best publicity is the kind that comes for free and we're going to start by milking freebies from our old friend, the trade press. (And, while we're at it, let's not forget the business pages of our local newspaper.) Now, you're probably wondering just what I'm rabbiting on about, so let me tell you, without any further preamble, that the most powerful weapon in the illustrator's free publicity arsenal is the Press Release.

Press Releases

So, what is a Press Release? News. And what do all trade and business pages need in order to keep their publications alive? You guessed it, News. Ergo, if you can supply a specialist publication with free news, they in turn will supply you with free publicity. It's an equation that is quite riveting in its simplicity and, with a little care, using Press Releases will keep you supplied with all the free publicity you need until the day you retire.

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