How to Write a Good Advertisement by Victor O. Schwab

Author:Victor O. Schwab
Language: eng
Format: epub, pdf
Publisher: Pickle Partners Publishing
Published: 2016-01-17T16:00:00+00:00

A Condensed Recapitulation

Now, before going into the second section of this discussion, let’s take time out for a condensed recapitulation.

1. Decide how far along the road to immediate action you want to make your advertisement propel your reader.

2. Copy length has a bearing on how well your advertisement accomplishes this purpose.

3. Because, the longer you can make your copy hold the interest of the greatest number of your readers, the more likely it is to do whatever you want it to do.

4. Therefore—since people are more interested in themselves and families than in anything else—your general subject will be, What this product will do for my reader.

5. But, specifically, there are certain more readable and more interesting ways to tell this copy story of consumer benefits. These will hold the interest of more readers longer and better than other ways. So—to propel people (through holding interest) to the point of purchase, or as near to it as possible—consider the twenty-two ways reviewed previously.

6. Also, there are certain ways to make the body matter of copy look more inviting physically—without interfering with the flow of the copy story.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.