How to Sell Anything to Anybody by Joe Girard Stanley H. Brown
Author:Joe Girard Stanley H. Brown
Language: eng
Format: epub
Tags: SOC035000
Publisher: Fireside Rockefeller
Published: 2005-04-28T16:00:00+00:00
LOSE ONE DAY—BUT NOT 250
But I want to say one thing about my work schedule. If I get up in the morning and feel depressed for some reason and I can’t shake it, I may decide not to go to work at all. Or I may look out the window and decide it’s a good day to go out in my boat. I don’t do that very often, maybe once or twice a year. And I don’t recommend not working as a way to build business. But sometimes you know you just aren’t going to be worth anything on the job. If you go in on that day, you may wind up making a bad mistake or getting into a fight with somebody that will cost you 250 people.
If that seems like what the day is going to be about, you are better off not going in. Cancel your appointments if you have any, and then play golf or go to a movie or to the races or treat yourself well in some other way. That’s not to say that you are not treating yourself well when you work well and make money and please customers. But if you really are convinced that you won’t do anybody any good by going to work for a morning or an afternoon or a whole day, then don’t do it. Because you don’t want to carry dissatisfactions of any kind into your place of business. They can be like a contagious disease.
If those feelings keep up for more than a day, you’ve got problems that I can’t help you solve. But if they happen just once in a while, then plan your day to do something else. But be damned sure that the reason you are feeling dissatisfied isn’t because you didn’t do a good job the day before. Because if that’s why you feel that way, I have found that the best way to cure it is to go in to work with a plan and a resolve to do better.
One sure way to get over the dissatisfactions of a bad day is to review that day and try to understand why what happened to you happened. I do that at the end of every working day. I replay the day, examining every sale I made and every one I lost. That’s right. I don’t sell everybody I see. Which is why I spend so much of my money and energy making sure that I will see a lot of people. I play the percentages I recommend that you play. Maybe I sell only half the people I see in a day. But that usually means I see at least ten people and sell at least five of them. I have been averaging better than five cars a day every day in recent years, not because I have a high kill rate but because I have a high prospect rate.
But I go over every contact I made during the day. What did
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