How to Market and Sell Your Art, Music, Photographs, and Handmade crafts online Turn Your Hobby into a Cash Machine by Lee Rowley

Author:Lee Rowley
Language: eng
Format: epub
Tags: Art, Music, Photography, Crafts, Market, Sell, Make Money, home business, cyber stores, online galleries, self promotion, marketing plan, artwork
Publisher: Atlantic Publishing Group
Published: 2014-03-06T00:00:00+00:00

Visitor Tracking Software

If you want your Web site to be a success and generate sufficient sales to derive a full-time income from your creative works online, you will need to have a means to determine how well your Web site is performing. There are a number of tools you can use to analyze the traffic on your Web site so you can predict your site’s success and make modifications to your site to increase its performance. Here are some of the tools that are available for tracking the traffic on your site.

StatCounter

StatCounter is a free tool you can use to analyze the traffic on your Web site and learn how you can improve your Web site’s content to generate additional traffic. You can register for a free account at www.statcounter.com. The registration process takes just a few minutes — you will enter your contact information and a few details about your Web site, and you will have access to several features that can help you determine the success of your site.

Once you have registered your account, StatCounter will generate a block of HTML code that you can insert into each page of your Web site. This code will report information about the visitors who view your site, and you can view this information from the dashboard provided for your account on www.statcounter.com.

It is important to insert the code into every page on your site, because StatCounter will not be able to access and compile information on Web pages that do not contain the code. This will cause you to miss valuable opportunities to analyze pages that may be underperforming or capitalize on pages that are performing well.

Here are some of the statistics and information you can view from your StatCounter dashboard:

Popular Pages

This feature will show you the pages of your Web site that are receiving the highest amount of visitor traffic. Ideally, your home page should receive the most traffic of any page of your Web site because you want visitors to see this page first. If another page on your site is receiving more traffic than your home page, you should analyze that page to see if it contains higher keyword density or has more inbound links than your home page.

You can also use the Popular Pages feature to determine which pages should contain CGI forms and direct links to the creative works you have for sale. You can capitalize on frequently visited pages to build your e-mail marketing lists and generate more robust sales by taking advantage of the traffic flow on these pages.

Entry and Exit Pages

This feature will tell you the first page visitors see when they arrive at your Web site and the last page they view before they leave your site. This will tell you which page is the most common entry point for your Web site visitors and give you an idea of how visitors navigate your Web site. If a Web page other than your order page is the most common exit point,

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