How To Market A Book by Penn Joanna
Author:Penn, Joanna [Penn, Joanna]
Language: eng
Format: mobi, epub
Tags: book marketing, book promotion, marketing
Published: 2013-06-25T16:00:00+00:00
(1) To differentiate brands
Many writers are prolific across different genres but to keep fans from being confused, authors use separate names so readers know what they are getting. It is also useful because the online bookstores have separate author pages for different names, so the books in particular genres can be grouped together.
Famous examples:
- Nora Roberts and J.D. Robb
- Agatha Christie (whose real name was Agatha Mary Clarissa Miller) also wrote romances under Mary Westmacott
- Iain Banks and Iain M. Banks
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