How to Make Sense of Employee Survey Results by Mittorp Klaus D.;

Author:Mittorp, Klaus D.;
Language: eng
Format: epub
Publisher: tredition Verlag
Published: 2022-04-09T00:00:00+00:00

Dos and Don’ts

▪ Don’t just take retention as reference but look closely at what the result really shows: intention to stay or expectation to stay.

▪ Interpret the results and the risk analysis derived from them in the light of the labour market situation and your strategic HR planning.

▪ Review how the results for the so-called "new hires" look and whether they differ significantly from the rest of the workforce.

Employer Image

Employer image is mainly associated with the outside world, specifically the labour market, but nowadays there is no clear-cut separation to the inside of an organisation.

This is where employer image is closely related to retention. Typically, the image of a company is measured externally to determine what attraction the company exercises on potential applicants but it also determines part of the strength of an organisation to retain its best people.

In the context of an employee survey, employer image is mainly about how existing employees see their company as an employer and are willing to recommend it to friends and relatives.

According to a study by the consultancy Effectory, only 28% of all employees would recommend their employer to family, friends and acquaintances.173

Without any context, this percentage may not mean a lot, but it gains weight when added to the fact that 36% of employees speak negatively about the company they work for.174

According to Gallup, the willingness to recommend the own employer is marginally higher: 34% of employees would do so.175

This research fairly consistently indicates that only roughly one third of the workforce is unreservedly positive about their employer.

In the context of measuring employer image internally, many companies also work with the so-called "employee Net Promoter Score" (eNPS). In some cases, this indicator is even seen as a substitute or alternative for more exhaustive employee surveys.

The calculation of the eNPS is technically identical to the calculation of a customer specific NPS. Based on the question

'On a scale of 0 to 10, please indicate how likely it is that you would recommend company XY as an employer' (or similar).’

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