Hot Prospects by Bill Good

Author:Bill Good
Language: eng
Format: epub
Publisher: Simon & Schuster
Published: 2008-07-15T00:00:00+00:00

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Very Important Note: No matter which campaign style you select, the prospects you generate will fall into one or more of our prospect types: hot, red, green, info lead. These types are then developed with the standard set of lead development scripts and messages. These are covered in chapters 23, “Lead Development Scripts,” and chapter 24, “Lead Development Messages.”

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CAMPAIGN STYLES EXPANDED

Let’s take a moment to define each style and list the promotional elements involved in running the different styles of campaign. These are the scripts, letters, and other pieces you will need.

Unless otherwise stated, the messages will be found in the lead development messages you can download as part of your chapter 24, “Lead Development Messages,” assignment. The scripts can be found in the download section for chapter 23, “Lead Development Scripts.”

Phone/Mail/Phone

Call and offer people information on a topic you believe the prospects on your list will find of interest. When you discover the interest, you then qualify for money, decision capability, and time.

Send requested information.

Follow up according to lead type. Use the procedures in your “Prospect Action Cheat Sheet.”

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