Guerrilla Publishing: Revolutionary Book Marketing Strategies by Derek Murphy

Author:Derek Murphy [Murphy, Derek]
Language: eng
Format: mobi
Publisher: Microsoft
Published: 2017-01-09T16:00:00+00:00

TO PRESELL OR NOT TO PRESELL

One of the first major questions you’ll face is whether to put your book up for preorder. The advantage of putting books up on preorder is that you have a longer launch window – you can put your book up months before the publication date, which gives your book a chance to show up and be seen while people are searching for things, before you’ve even finished the book. Also, on most platforms, those preorder sales will kick in when you launch, boosting your sales rank for extra visibility. Most indie authors who make a run at the USA Today or NYT Bestseller lists focus on driving sales to their preorder books, then also do a big launch, for maximum sales (most bestseller lists require you to go wide, and publish on iBooks, Kobo and other sites in addition to Amazon).

With Amazon however, preorder sales don’t boost rank on launch day. Actually, I think Amazon “freezes” your sales rank a little when you launch after a preorder, which can be frustrating if you’re running ads and not seeing the big spike you were hoping for. The preorder sales boost your rank as they come in, but they try to keep things steady and for about 48 hours after you launch, your rank may not reflect sales.

That threw me at first, but I still use preorders for my books because,

I like being able to share and start marketing books months before they launch.

Putting a book up on preorder motivates me to get it done in time to launch.*

There’s more time to build up my also-boughts section and test my keywords and categories before I really start marketing.

You can get reviews posted before you launch your book.*

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