Guerrilla Marketing for Consultants by Jay Conrad Levinson & Michael W. McLaughlin

Author:Jay Conrad Levinson & Michael W. McLaughlin [Levinson, Jay Conrad]
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-12-20T16:00:00+00:00

5. Are you willing to write a detailed book proposal? You will need to write a book proposal that meets stringent specifications because most literary agents won’t discuss your project without such a proposal (see the discussion later in this chapter). Your book proposal, which can be a lengthy document itself, requires a substantial commitment. When you spend time writing a book proposal, you’ll incur opportunity costs—you could have devoted that time and effort to other marketing efforts. A word of caution about book proposals is in order. Most consultants see the word proposal and believe they can knock one out quickly. A proposal is, after all, a routine activity for consultants. A book proposal is very different from a consulting proposal, so be sure to read up on how to prepare one. How to Write a Book Proposal, by literary agent Michael Larsen, is a good resource.

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