Guerrilla Marketing for Coaches by Jay Conrad Levinson

Author:Jay Conrad Levinson
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2012-10-14T16:00:00+00:00

Step III

CLOSE ENGAGEMENTS

If you follow the guidance so far, you will attract prospects. Now, you have to turn them into clients. Some coaches do all the right things when it comes to their strategic foundation and their approach to get visible, but they just can’t seem to close a deal and get paid to coach people at the price they want. Closing engagements requires the ability to engage prospects authentically, have open and honest conversations with prospects to figure out whether there is a good fit or not, develop a solution that works for both parties, handle any objections with finesse and grace, and explicitly ask for a decision. Once you know how to close engagements, business development becomes easier, more natural, and even fun.

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